Types of SEO: A Comprehensive Guide
Search Engine Optimization (SEO) is the practice of enhancing a website to improve its visibility and ranking on search engine results pages (SERPs). By optimizing various elements of a website, businesses can attract more organic traffic, increase brand awareness, and boost their online presence. There are several types of SEO, each focusing on different aspects of website optimization. This comprehensive guide explores the different types of SEO and their importance in a successful digital marketing strategy. 1. On-Page SEO On-page SEO, also known as on-site SEO, involves optimizing individual web pages to improve their rankings and attract more relevant traffic from search engines. It focuses on the content and HTML source code of a page. Key elements of on-page SEO include: 1.1 Keyword Research and Optimization Keyword research is the process of identifying the terms and phrases that users are searching for related to your business. Once identified, these keywords should be strateg