Web Development

  Content creation and Content marketing is one of the essential parts of inbound marketing. Not only inbound marketing but the content has become one of the most important needs of human life. People generally find their answer in the form of content. It can be an article, blog, video, podcasts, etc. People consume content every day in various ways. From a person searching for an answer on google to the person watching a video, listening to podcasts. Even if you are talking to a person you are generating content only the difference is that you are not taking any action to record it. Now you can understand why content is important …… It is said that “Content is something that can add value in reader’s life”. In our previous detailed article on inbound marketing , we discussed different strategies for inbound marketing. Content creation and marketing is one of the essential strategies. So, let’s begin with what is content creation? Further, we will be talking about content marketin...

  Here are the reasons why WooCommerce is the best eCommerce platform  1. Woocommerce is cost-effective  Pricing is one of the very common aspects of a retailer looking to start a brand new online store. There are many e-commerce platforms available in the market like Shopify, Woocommerce, Magento, Big-commerce, etc. Some of them are quite expensive and few of them demand less investment. So, if you are looking for an eCommerce platform that provides high-quality service with low costing then Woocommerce should be your primary choice to build an online store.  WooCommere is one of the flexible and reliable eCommerce platforms that can help you in building a highly responsive and top-performing online store within your budget. Its advanced features, plugins, and free themes make it a cost-effective e-commerce platform. With Woocommerce, even a small business can grow its product visibility in front of the audience by creating an eCommerce website.  2. Storefront ...

  In the early stage of planning, businesses spend a lot of time researching things like domain name, brand name, website layout, color, fonts, etc. But very few businesses spend time identifying the best Hosting provider that can fulfill website requirements and needs.  Website hosting is an important research every business should do to find the right hosting for their website. Today, it has become essential for every business owner to showcase online presence through a successful website. To make a website successful it is important to select the best web hosting provider that can create an impactful presence in front of an audience.  There are many eCommerce websites hosting providers in the market offering various features and services. That’s why it is important to identify the best hosting provider for an online store. Check our blog on the  5 best eCommerce hosting providers for your online store .  Web hosting plays an important role in making and break...

  PPC has become one of the widely used advertising techniques where the publisher creates proper plans and strategies to display their ads. Nowadays creating and running a PPC ad is not a big deal. Google has made it simple for users to create an ad by introducing the “Express campaign”. But it is necessary to determine whether your ad is benefiting your business or not. Sometimes while running If you have already spent a lot of money on PPC and didn’t get any benefit from it then you should optimize your campaign to get good results. Marketers put 100% of their effort into creating PPC ads but sometimes they fail to meet their expectations. Even SFWP Experts, a leading advertising agency in Los Angeles has got clients who have mentioned that they were not able to understand the reason behind their PPC campaign failure. That’s annoying right???? So to overcome that we have mentioned few tips that will help you in optimizing an under-performing campaign: 1. Always focus on incre...

  What is Email Open Rate? Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it even simpler, an email open rate tells you about how many people viewed or opened the email you sent. Email open rate may differ depending on emails Subject matter and email subject relevance. If you are sending emails to irrelevant people then they will not show any interest in opening your email. And sometimes people mark irrelevant emails as spam. So, optimize your email and email list to get a higher open rate. Email open rate plays an important role in giving you the results of your email marketing campaign. Every email campaign aims to achieve a higher email open rate but sometimes marketers fail to achieve maximum open rate. Due to: Inactive email subscribers, The unappealing subject line, failed delivery, sending emails to the disinterested recipients, poor timing, etc. Tips to improve email open rate So, now the question is how to ...

In the fast-paced world of digital marketing, search engine optimization (SEO) professionals are tasked with handling multiple projects, campaigns, and clients simultaneously. Balancing technical SEO tasks, content strategies, keyword research, link building, and performance tracking requires a well-structured, organized workflow. For this reason, project management tools have become indispensable for SEO professionals. These tools streamline processes, improve collaboration, and ensure that SEO campaigns run smoothly, ultimately leading to better results for clients and businesses. In this article, we'll explore the top project management tools that cater to SEO professionals, discussing their features, benefits, and how they can help SEO experts stay on top of their game. 1. Trello Trello is one of the most popular and user-friendly project management tools, known for its simplicity and flexibility. It uses a board-and-card system that allows SEO professionals to organize tasks v...