Guerrilla Marketing Series: Types of Ambush Marketing | SFWPExperts

 


1. Direct Ambush Marketing 

In direct Ambush Marketing, brands or company intends to make themselves associated with the event for which they have no right or sponsorship.  

In 1994 FIFA football world cup Sprint communication co. used event logo without any permission from the official sponsor MasterCard and FIFA. 

There are various marketing tactics in Direct ambush marketing. 

Coattail Ambushing

Coattail ambushing is all about advertising a brand and products by sponsoring an individual or related event without obtaining an official sponsorship of the main even or larger event. It happened in the 1996 Olympic Atlanta, Michael Johnson posed by wearing his gold medal and his gold Nike shoe that attracted many people’s attention. Reebok was the official sponsor of the Atlanta Olympic.

Property or trademark Infringement

Property or trademark infringement is all about a brand or local business using the same logos, symbols, tagline words, or phrases referring to a competitor to confuse the consumer or to dilute the marketing space. In the London Olympics organizer and sponsor hired hundreds of officers to watch and observe other brands and local businesses. Local Business or brands could be fined for using words like gold, bronze or summer in their advertisement and campaign. 

Self-Ambushing 

In Self – ambushing sponsors try to breach or violate their agreement terms and condition of advertisement with the event by performing activities that are beyond the terms that were decided before signing the agreement. In 2008 UEFA champions league official sponsor Carlsberg distributed headbands and t-shirt with their logo which was not part of their sponsorship advertisement agreement.

Predatory Ambush Marketing 

In predatory ambushing, Brands and organizations try to confuse consumers over which company or organization is the official sponsor of the main event. Predatory ambushing happened in 1994 winter games where the VISA was the official sponsor of the game but Amex dominated visa by advertising a tagline “ If you are traveling to Norway, you’ll need a passport, but you don’t need a VISA.

2. Indirect Ambush Marketing 

In indirect ambush marketing tactics, brands affiliate with events indirectly to promote their product by seeking people’s attention. Generally, brands try to showcase their presence in the event by creating some unconventional activity that can become eye-catchy. 

Read More: Guerrilla Marketing Series: Ambush Marketing Tactics and Examples

About Us:

SFWPExperts specializes in custom WordPress website design, delivering unique, tailored solutions that align with your brand and business goals. Our expert team combines creativity and technical skill to create visually stunning, high-performing websites that enhance user experience and drive growth. Trust SFWPExperts for exceptional, bespoke WordPress design.

Read More Articles:



Comments

Post a Comment

Popular posts from this blog

Types of Content: A Comprehensive Guide

Image
In today's digital age, content is the cornerstone of marketing, communication, and engagement. It is the medium through which brands tell their stories, convey value, and connect with their audience. Understanding the different types of content and how to utilize them effectively is crucial for any successful marketing strategy. This comprehensive guide will explore the various types of content, their unique characteristics, and best practices for leveraging them to achieve your business goals. 1. Blog Posts Characteristics: Informative and educational Often part of a series or a regularly updated section Range from short (300-600 words) to long-form (1,000+ words) Includes text, images, videos, infographics, and links Benefits: Drives organic traffic through SEO Establishes authority and expertise in your niche Engages and educates your audience Provides material for social media and email marketing Best Practices: Research and use relevant keywords Write engaging, high-quality c...
Read more

WordPress Updates 2024: Everything You Need to Know

Image
As the most popular content management system (CMS) in the world, WordPress continually evolves to meet the demands of its vast user base. With each update, it introduces new features, enhances performance, and addresses security issues. The updates in 2024 are no exception, promising to bring significant improvements and new functionalities. This comprehensive article delves into all the major WordPress updates for 2024, highlighting their impact on users and developers alike. Introduction to WordPress and Its Evolution The Dominance of WordPress WordPress powers over 40% of all websites globally, a testament to its versatility and user-friendly nature. From blogs and portfolios to business websites and online stores, WordPress caters to a diverse range of needs. Its open-source nature allows for continuous innovation, driven by a global community of developers. The Importance of Regular Updates Regular updates are crucial for maintaining the security, performance, and functionality o...
Read more

The Future of Web Design: How Generative AI is Shaping Creativity

Image
The digital landscape has undergone rapid evolution over the past few decades, driven by technological advancements and changing user expectations. In this dynamic environment, web design has emerged as a critical factor for businesses aiming to establish an online presence. As the demand for more engaging, intuitive, and aesthetically pleasing websites grows, generative AI is stepping into the spotlight as a transformative tool. This article delves into the future of web design and how generative AI is shaping creativity, offering designers and businesses unprecedented opportunities for innovation and personalization. 1. Understanding Generative AI Generative AI refers to a category of artificial intelligence that can create new content, designs, or data based on learned patterns from existing data. Unlike traditional AI, which is primarily used for analyzing and interpreting data, generative AI can produce original outputs. This technology leverages machine learning algorithms, parti...
Read more